Reasons Why You Should Be Asking For Testimonials

If you are a business owner, you will already be telling people the value of what your business offers. This is great but don’t forget that a potential client taking their time to visit your website has already expressed interest in what you do and how it can help them.

Potential clients may not know exactly what they want to know, but you can give them a helping hand by showing off what other clients are saying about you through testimonials.

If you have not been requesting testimonials from your existing clients, I would strongly encourage you to start doing so. It is so easy to ask for it, and you may be very surprised in what they have to say about you.

Here’s why you should be asking your clients for testimonials and showcasing them.

Testimonials help build trust and credibility with potential clients

How many times do you read reviews on a product, a service, a restaurant etc. to see if you would really like to visit? I must admit as I get older, reviews are my go-to. I am currently planning a family holiday and am finding myself reading various online reviews which helps me.

Testimonials help build trust, they show that you have served the public and their experience in their own words. Client feedback also shows that you care about your business, you are interested in how things went, and you should also be looking at what is working well, what is not and also any improvements that you can make. The client experience is extremely important. You have a reputation to maintain and would like business to continually flow because you know that you provide a good service.

Testimonials are there for clients to describe your product(s), services and how they have benefitted from them.

If your business is quite niche and targets a particular audience, any readers within that industry will be able to see how you could help their business in the same way.

For example, one of my clients writes a lovely testimonial that says I have decluttered their mailbox and have gone on to manage their mailbox on a daily basis to help them stay on top of things. I have saved them x number of hours in their week. New business contracts have been obtained; they no longer spend as much time responding to a large amount of traffic in their mailbox.

Now you may just be happy with having your well-polished website and traffic is going well, using all the right keywords and you are happy with that. Imagine how much more interest you could attract, just by having testimonials.

Remember feedback can come in a number of forms, it could be written directly to you, it could be a review on one of your products, it could be a comment on a blog post that you have written, it could be a recommendation on Linkedin or even a review on Google My Business, where your visitors can also give you a number of stars, it can vary but it is all good for your business.

So ready to grab those all-important testimonials? You could do so in a number of ways.

You need to decide how you would like the information, you can:

  • If you are connected on Linkedin, send a request to previous and existing colleagues requesting a recommendation. This can also include what your strengths are.
  • Create a Google Form with a couple of questions, this way you can capture all responses and then transfer them on to our website.
  • Set up a Google My Business account, you can then send a link and your clients can add their review there. When anyone finds you on Google, your reviews will be visible too, including how many stars you have been given.
  • If you receive a lovely email from one of your clients, you can always ask if they are happy for you to use it as a testimonial.

Asking for testimonials is always a great idea. They make you look more professional, and they give clients a great way to spread the word about your business, in an honest way.